MARKUP ON JEWELERY

At Monti Jewelers, we never mark-up our diamonds more than 20% and a lot of times much less. But, a 20% markup on diamonds is not always the case with other jewelry stores.
WHAT IS THE MARKUP ON DIAMONDS?
At Monti Jewelers, we never mark-up our diamonds more than 20% on mined diamonds and a lot of times much less. But, a 20% markup on diamonds is not always the case with other jewelry stores.
RETAIL STORES
Diamonds have always been a gem that people go through a lot of trouble to obtain. The same is true today and the numerous hands a diamond passes through in order to get to your local jewelry store. By the time that diamond reaches the store, expect the jeweler to charge 1.5 to 3 times the original cost.
At Monti Jewelers, we never mark-up our diamonds more than
20% of the original cost.
INTERNET DIAMONDS & JEWELERY
In the past, online diamond retailers often marked up their prices by as much as 100%, but the industry has evolved. Today, thanks to lower overhead costs, many online jewelers operate with slimmer markups, typically around 20%. This allows them to offer competitive pricing while maintaining profitability.
At Monti Jewelers, we provide the same competitive pricing as online retailers but with the added benefit of in-person customer service, expertise, and peace of mind.
Here’s why shopping for jewelry in-store is a smarter choice:
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Experience the Sparkle: Seeing a diamond in person allows you to fully appreciate its brilliance and character, which often doesn’t translate in online images.
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Confidence in Quality: With a trusted jeweler, you’ll have expert guidance to ensure your purchase matches your expectations in quality and style.
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Reliable Support: If an issue arises, a physical store provides direct assistance and hassle-free solutions.
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Trustworthy Grading: Not all diamond grading labs are equally reputable. In-person jewelers ensure you’re getting a diamond that meets reliable standards.
Choose Monti Jewelers for expert advice, personalized service,
and confidence in your investment.
THE FOUR C'S DO MATTER
Cut, Color, Clarity, Carat - the 4 C's do matter, and it will affect the overall price of the diamond. However, there's a balance between perfection and price that you should ultimately consider, especially since many of the "imperfections" that devalue the ring aren't visible to the naked eye.
An experienced jeweler can help you find a diamond and piece of jewelry that you desire within your budget. It is the expertise of a retail jeweler that can help create that balance between the perfection of the diamond and the parameters you have set for the ring.
MISTAKES TO AVOID
Hopefully, you have selected a jeweler and they will guide you through the process of selecting an engagement ring. The chances of you avoiding these common pitfalls will be very high if you do so.
Read on to discover mistakes grooms often make when shopping for an engagement ring and how to avoid them.
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They only focus on diamond size - There are so many different elements of a diamond including the 4 Cs (cut, color, clarity, carat). A diamond the truly sparkles will be more eye-appealing than a slightly larger diamond.
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No thinking ahead with the wedding band - Once your big day finally happens, your spouse will probably want to wear the engagement ring with the new wedding band. In order for them to look cohesive, the wedding band so match or look nice with the engagement ring.
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Ring Comfort - Appearance is important but so is comfort. Remember, this will be the jewelry piece that she will wear the most—in most cases, it will be on her finger every day. So the comfort of the engagement ring should be a top priority.
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Not getting certification - Make sure your diamond is certified by a lab. While uncertified diamonds do save you money, it is unsure you are getting the diamond that you were promised.
HOW TO GET YOUR MONEY'S WORTH
The only certain way to make sure your diamond is as promised is to work with an expert jeweler and to purchase only certified diamonds.
If you are purchasing a natural diamond, you will want to make sure that it has a GIA certificate to ensure its value. You can look for a IGI or GCAL certificate for lab-created diamonds.
It is important to search for certified diamonds for a few reasons:
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It protects both credible jewelers and customers from some not so credible sales teams. With a certification there is no way to stretch the truth on some of the diamond features and markup the price to extraordinary levels.
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A certificate protects your investment. If your diamond comes with a certificate, you know the color, clarity and diamond proportions are correct. This will help ease your mind when purchasing the diamond as well as assist in getting your ring insured.
Monti Jewelers is there to help you get the most for your money. We provide transparent markup promises and the customer service you deserve. Contact us today for help.